Tag: readershipinstitute

  • Get Smart About Your Readers [Readership Institute]

    Quotes from Readership Institute: Get Smart About Your Readers (via reportr.net): The 2008 results surprised me, as they did last time in 2006. Why aren’t they much worse, when the imminent demise of newspapers seems to be all we ever hear about? The short answer is that reading customers aren’t deserting newspapers at anything approaching […]