Some Thoughts on the “Link journalism” discussion

With my last post i added a “More on” section to my posts. This move was to some degree triggered by the discussion that was started by Scott Karp’s “Reinventing Journalism On The Web: Links As News, Links As Reporting“.

Here are some of my thoughts on this discussion:

  • Linking is THE essence of the web.
  • Transparency about the sources, as well as stimulating the readers to dig deeper and make up their own minds are the immediate are IMHO the two most important benefits for online journalsm. Hence it is a no brainer for me that links have to be a core part of ALL online articles (Note to self: check if there is ANY post on this blog without a link . If so, why is it there in the first place?
  • I know that linking that is actually adding value to an article is not easy and time-comsuming. But this IMHO is the core of online journalism. So if you’re not doing it you might consider stop writing online.
  • A thoughtfully and carefully edited collection of links, provides added value. It is preferrable to have some introductory text that provides some context (see transparency), but if there is a decision to be made to publish the collection of links without context and not publishing at all, i’m always in favor of publishing. Readers are intelligent persons. They might figure the context by themselves ;-)
  • I’m surprised that this kind of discussion is starting now in journalism, i thought this issue was resloverd at least a couple of years ago.

More on: Link Journalism

Link Journalism: Is Linking to News a form of Journalism?

link journalism. “Link journalism is linking to other reporting on the web to enhance, complement, source, or add more context to a journalist’s original reporting,” he wrote. Links as journalism is something that Karp has been writing about recently; it ties into new media and citizen journalism, and it is something that we think warrants a c…

Citizen Media Business Issues: Review and Comparison

…is not journalism, and it raises far too many serious ethical concerns to merit a recommendation. Chances are good that you already have an idea how each of these would play out on your site, but if one doesn’t jump out at you, how do you decide what the right first step is? The elements of creativity and customizability are substantial enough i…

How Link Journalism Could Have Transformed The New York Times Reporting On McCain Ethics

…LINKS to the the actual reporting that has been done over the years. For the occasion, I’m going to coin a new term: link journalism It’s what I attempted to describe the other day in the post on Links As News, Links As Reporting. Link journalism is linking to other reporting on the web to enhance, complement, source, or add more context to a jo…

Reinventing Journalism On The Web: Links As News, Links As Reporting

…cornerstone of journalism has always been reporting what key sources say, put in context and given perspective, alongside reported facts. It’s time to reinvent that process on the web — make it dynamic — using the fundamental mechanism for connecting information and people: the LINK “Do what you do best, and link to the rest” is Jeff Jarvis’ mot…

Eds. Notes – FancyZoom, tapping into my SharedItems archive


A couple of weeks ago i made a small change to the way full size images are displayed. I’m now using FancyZoom, an excellent opensource way of javascript-enabling / web2.0-ifying this process. Since it leaves the html code completely untouched it should work seamlessly with feed readers, and degrade gracefully on old browsers. If you experience any problems, please tell me.

Tapping into my shared items

Some of you might have noticed that i make extensive use of the “Share item” feature of Google reader. I think of it as a service to the readers of this blog: An intelligent filter to the one-hundred smething feeds i’m reading. To be exact (according to my Google reader trends page):

From your 182 subscriptions, over the last 30 days you read 5,933 items, starred 0 items, shared 499 items, and emailed 0 items.

With my last post i decided that it makes sense to tap into this ressource while writing posts. In some sense i already did this in some way for quite some time. I used the search feature of google reader (filtered on my shared items) to find the respective blog posts.

I now decided to include a select list of the entries returned by these searches as a “See also service”. Please tell me if you consider this avaluable add on.right now i’m not sure if it makes sense to include the abstracts of the related posts. Please tell me.

Newspapers and Yahoo!: There’s more to it than i knew / thought

I just read a very interesting post at the NYT Bits blog, that reveals (at least to me) that there is much more in the deal between the Newspaper Consortium (NPC in the blog post) and Yahoo! that at least i knew / thought).

I had filed this deal as a collaboration in the classified area (mainly hotjobs). But the following quotes show that:

  • The newspapers sold outsourced advertising, their core business model, to Yahoo!
  • That there is no lack of irony (to put it mildly) that the newspapers finally resort to an outsider to build the last incarnation of the “New Century Network”, the ad network
  • Yahoo is going head to head with Doubleclick and aQuantive
  • Things in this area after a MSFT-YHOO merger are really getting interesting
  • I’m much more closely trying to figure out who is doing / going to do behavioural targeting (which is not ok for me personally) and who is only doing contextual targeting (which is ok for me personally).
  • Right now ihave the impression that Google is more conservative wrt. behavioural targeting that Yahoo and others. They know that behavioural targeting risks loosing the trust of the users (the most important asset they have).

But now the quotes (Highlighting by me)

Saul Hansell (NYT):

The more than 600 newspapers in Yahoo’s consortium have all agreed to switch to new ad serving software from Yahoo. Yahoo, of course, has been one of the biggest ad servers for its own sites, but it has not offered software to other publishers before.

The behavioral targeting ambitions can be seen in a different deal that Yahoo cut last year with WebMD last fall. Under this scenario, users who visit WebMD will be tagged, presumably through a cookie on their browsers. Later, when those users visit Yahoo properties, they can be shown ads that are sold by WebMD (rather than Yahoo). Since WebMD knows what conditions they are interested in and has relationships with health care companies interested in people with those conditions, it presumably can sell the ads for more money than Yahoo could.

These deals are interesting because they are the reverse of the typical advertising network arrangements in which networks buy the unsold pages from publishers at low rates. Here Yahoo is giving some of its pages to publishers to sell high rates, presumably because they have data about users and relationships with advertisers.

Diana Wong (Yahoo):

Yes, we have all of the basic ad management and ad serving capabilities of DART (DFA and DFP), plus the ability to target and cross-sell and run campaigns across the network, plus major leaps in ease of use and removal of friction.

As a reminder, the NPC basically expected us to provide them a replacement for DART. Their reaction is that we have significantly over delivered on their expectations by fundamentally making basic advertising and publishing easier and more effective.

More on the Yahoo / Newspaper Consortium / MSFT-YHOO issue

Yahoo Expands Newspaper Consortium; Now Up To 634 Papers

Yahoo (NSDQ: YHOO) has announced the addition of four publishers to its growing newspaper consortium. The new additions are Shaw Newspapers, The Buffalo News, The Times Publishing Company, and The Columbian Publishing Company. With the additions, the total number of participating papers, Yahoo claims, is up to 634, 425 of which are daily. The an…

Irony is dead, last gasp of newspaper industry edition

Yahoo and Microsoft… The companies were also all part of the New Century Network in the late 1990s… Source: New York Times. March 1998: [W]hen New Century Network was kicked off last April by nine [newspaper] giants teaming up to conquer electronic competition, even the launch party bombed… In a ballroom at the Newspaper Associati…

Silicon Valley after a Microsoft/Yahoo merger: a contrarian view

Yahoo merger. Instead, let’s just assume for the moment that Microsoft succeeds in its bid for Yahoo. What would a Microsoft/Yahoo merger mean for startups in Silicon Valley? Some smart people whom I respect a great deal believe that a Microsoft/Yahoo merger would be bad for Silicon Valley startups. Says Bill Burnham, for example: &q…

MSFT-YHOO: Special Newspaper Consortium Edition

Yahoo‘s been piling up its own set of endorsements from newspapers over the last year. It has convinced newspaper chains of two things: 1) they needed a big brother with a big network of readers and the latest in search/ad technology; 2) that big brother is Yahoo (NSDQ: YHOO). With the newly ascendant Dean Singleton leading the charge, a core gr…

How Microsoft could destroy Yahoo (and itself)

Hitting the coffin nail on the head for newspapers

newspapers had 44.1% of the local online-ad market. (Directories such as the Yellow Pages have 10.1%, and local television outlets 9.3%.) Local media companies, because they are based in the communities they serve, would seem to have an edge over Internet sellers when it comes to persuading the diner or corner hardware store to take out an ad. B…